Actor-filmmaker Farhan Akhtar is leading Municipal Corporation of Greater Mumbai (MCGM) and Amar Gandhi Foundations' public health campaign to create awareness about non-communicable diseases.

Citing the World Health Organisation's report on non-communicable diseases, Farhan said in a statement: "Nearly 61 per cent of deaths in India are now attributed to non-communicable diseases. Out of these, cardiovascular diseases (coronary heart disease, stroke, and hypertension) contribute to 45 per cent, followed by chronic respiratory disease (22 per cent), cancer (12 per cent) and diabetes (3 per cent).