Like a number of artistes, Lakshya Kapoor began to employ social media to share his skills as a singer, at the onset of the pandemic. One day, a Canadian follower casually sent a text stating that she had forwarded his video to Karan. ‘Who Karan?’ was his first reaction. “I thought, there may be so many Karans. I never imagined she was referring to Karan Johar,” he shares. 

A series of meetings ensued, and Kapoor became the first person to be signed on for Johar’s newly formed talent management company.