After unveiling the logo of the Gangubai Kathiawadi, Bhansali Productions on Wednesday (January 15) released first look posters of Alia Bhatt as the fierce Gangubai on their social media handles. Alia Bhatt too shared the posters on her Instagram handle and wrote, "Here she is, Gangubai Kathiawadi [sic]."

The first poster has Alia Bhatt dressed in a traditional attire sitting against the wall with her hair in two pleats with a gun on the table next to her. The second poster has mono-chrome closeup shot of Alia Bhatt. The makers captioned the posters: Strength. Power. Fear! One look, a thousand emotions. Presenting the first look of #GangubaiKathiawadi. In cinemas 11 September 2020. [sic]"