"What are we making our kids do?? That 'chikni chameli' by a seven-year-old kid is atrocious. Does anybody control this," tweeted Abbas after seeing the promos.u00a0The National Commission for Protection of Child Rights (NCPCR) has drawn up new guidelines to prevent exploitation of children participating in TV shows and advertisements, but they have not come up with an age stipulation.

Roshan Abbas with wife Shaheen