Makers of Gold starring Akshay Kumar recently released its impactful teaser to the audiences and surprised them with a very unique and out of the box marketing strategy. The makers made the audiences stand up for the national anthem twice, once for our Indian national anthem and once for British national anthem. The audiences reacted to the teaser by blowing whistles and cheering for Akshay Kumar's brilliant performance.

The audiences were greeted with British flag on the screen and the British national anthem playing in the background. This created an anxiety among the audiences as they were clueless as to why the British national anthem was being played. The visuals then shifted to the teaser of Gold and the teaser garnered immense praise and appreciation.