The presence of a superstar in a movie does not guarantee box-office success, but ensures the saleability of the film beyond the theatrical domain, says producer Boney Kapoor. Kapoor, whose next, Ajay Devgn-led Maidaan, releases this month, says, “No superstar ensures a box-office success. The superstar can only assure a sense of the potential business a film could have. The rest is dependent on how the film is shaped. It basically boils down to the content.” The producer went on to heap praise on Devgn, asserting that he would enjoy a long-lasting career, like that of Amitabh Bachchan. “Ajay Devgn is one of the finest actors we have. He will continue to be a big star even in his 80s, like Amitabh Bachchan. We also have Anil [Kapoor] who has that kind of longevity,’’ he said, also counting the Khan trio—Shah Rukh, Salman and Aamir—as stars who will enjoy a long career. “[But] Ajay stands out. He has done all types of films. He can mould himself into any character.”