The makers of Photograph with the association of a leading multiplex chain opted for an innovative campaign ahead of its release wherein cinephiles across the nation posed and got clicked against the 'Gateway of India'.

Multiplexes in Mumbai, Ahmedabad, Kolkata, and Delhi erected a background of Gateway of India where a photographer with Nawazuddin Siddiqui's mask clicked pictures of the audience against the backdrop with a Polaroid camera.