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I love blending the East and West: Sonaakshi Raaj

<p>Being only three years old in the fashion industry didn&rsquo;t deter designer Sonaakshi Raaj from opening her flagship store in Khar last week. She speaks to Nikshubha Garg about the new space, her fashion sensibilities and future plans</p>

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Sonaakshi Raaj, Sonaakshi Raaj interview, fashion designer, flagship Khar store, Mumbai

Sonaakshi Raaj, Sonaakshi Raaj interview, fashion designer, flagship Khar store, Mumbai

As we step inside designer Sonaakshi Raaj’s flagship store in Khar, the opulence of the cheerful tones of yellow, red, pink, crimson and emerald green, replete with pearl, zardosi, bead and sheer sequins, against the white backdrop, catches our eye. And that’s what the 25-year-old designer’s intention is — to make the clothes the star of the cosy minimalist space. A statement chandelier, painted tree barks and a small cabinet that comprises accessories by other designers such as Pretty Stoned, completes the picture. Known for her contemporary Indian wear and trademark sari-gowns which have become a favourite with B-town beauties including Deepika Padukone and Malaika Arora Khan, Raaj says her store is a reflection of her simple, yet, classy personality. “Right from my logo, which is simple and neat in black and white, to my store which houses unique garments, it speaks volumes of who I am,” says the designer. Excerpts from the interview:

Designer Sonaakshi Raaj
Designer Sonaakshi Raaj 

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