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IIFA 2022 expands its horizons by promoting OTT series 'Suzhal: The Vortex'
Updated On: 04 June, 2022 12:31 PM IST | Abu Dhabi | IANS
Earlier IIFA solely promoted cinema content throughout their operations, but now they`ve decided to add promoting long-format shows.
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Suzhal: The Vortex
Abu Dhabi is witnessing a new trend during the IIFA 2022 weekend as for the first time ever, the fraternity is promoting OTT web series `Suzhal: The Vortex`, during the IIFA awards. Earlier IIFA solely promoted cinema content throughout their operations, but now they`ve decided to add promoting long-format shows. This is an ode to the rise of OTT platforms in the entertainment industry, whose growth is accredited to the pandemic. This recognition of the OTT platforms shows how cinema supports series and vice-versa.
In recent times, we`ve noticed a shift of cinema artistes towards the web series industry. It is opening doors for all including newcomers and veteran actors in a massive manner. Earlier Friday at the global announcement of `Suzhal - The Vortex`, the cast of the OTT series expressed their admiration of IIFA`s promotion of the show. Actress Sriya Reddy agreed that the world has only seen IIFA promoting films, by switching to promoting the OTT it says a lot. She added that this meant it believed in the content that would go global.
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