And looks like now director Imtiaz Ali too has joined the bandwagon of stars becoming brand ambassadors.u00a0 <img alt="Imtiaz Ali" src="http://images.mid-day.com/2013/jan/Imtiaz-Ali_1.jpg" style="width: 500px; height: 670px;" /> Our sources say that Imtiaz will be seen in an ad of an electronic notebook/tablet company. And it was after some hard convincing from photographer friend Atul Kasbekar that the filmmaker agreed to sign on the dotted lines. A source informs, &ldquo;Imtiaz has signed his first endorsement deal. Earlier too he had been approached for many brands. However, he preferred to stay away from this space. Imtiaz has a massive fan following and Atul convinced him that the product in question belongs to his intelligent space. After much deliberation, the director finally agreed.&rdquo; Atul, whose agency handles Imtiaz, says, &ldquo;He is a huge brand in himself and has grown over the years. We don&rsquo;t want him to be associated with any product that he wouldn&rsquo;t himself use or believe in. Me too! It was initially Karan Johar who started the trend of filmmakers supporting brands. He was soon joined by Anurag Kashyap, who endorses a chocolate brand. Industry insiders say that the ads endorsed by directors are made keeping in mind their personal style of filmmaking. <img alt="Karan Johar" src="http://images.mid-day.com/2013/jan/Karan-Johar_2.jpg" style="width: 500px; height: 632px;" /> What the ad gurus say: Ad filmmaker Prahlad Kakkar: I think Imtiaz is a good choice. He is young, has dreamy eyes and makes very intense romantic films. <img alt="Prahlad Kakkar" src="http://images.mid-day.com/2013/jan/Prahlad-Kakkar_1.jpg" style="width: 500px; height: 472px;" /> All of that makes him a female icon. As far as other directors are concerned, it is interesting and a good choice to have them to reach mass audiences. u00a0

A cold and shivering Genelia leaves CCL event in a hurry

In Bollywood, actors are known to rake in big moolah from their many brand endorsements.

Imtiaz Ali signs his first-ever brand endorsement deal

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Imtiaz Ali signs his first-ever brand endorsement deal

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