Kartik Aaryan essayed the role of a journalist in 2019's romantic comedy, Luka Chuppi and so did his co-star Kriti Sanon. Sanon played a journalist again in Arjun Patiala and Aaryan is also ready to don the hat of a journalist again in Neerja and Aarya director Ram Madhvani's next.

A source informed SpotBoyE, "The entire film unfolds in one media office. There are only 5-6 characters. It is a very intimate low-budget one-set film and Kartik accepted it because he wants to work with directors who can tap his acting chops, also because he wants to do films far removed from the lightweight comedies he has become typecast in."