Bollywood actor and producer John Abraham appears in a new Mercy For Animals India ad encouraging people to be kind to animals. The ad`s tagline reads, "In a world where you can be anything, be nice."

"Animals deserve our love, respect, and freedom," says the `Satyameva Jayate 2` star. "Through this campaign, I am giving out the message that the least one can do to help animals is to be nice to them. I have and always will stand up for animals in need."