Kartik Aryan on Monday said content has always been the king in films and no movie can find acceptance in the absence of a story. Kartik has been on a roll with back-to-back hits like Lukka Chuppi and Sonu Ke Titu Ki Sweety.

Asked if films like "Saand Ki Aankh" have proved content is king, Kartik said, "It has always been (content is the king).