Amid some soulful and melodious singing performances and humorous gags, TV show 'The Voice India Kids' - an Indian version of the internationally acclaimed reality format 'The Voice' - was launched here on Tuesday in the presence of Bollywood singers Shekhar Ravjiani, Shaan and Neeti Mohan.

Co-hosted by actor Jay Bhanushali and singer-comedienne Sugandha Mishra, the show, which will be aired on &TV starting July 23, is aimed at providing a platform to children between the age group of 6-14 years to showcase their singing talent on national television.