Having produced much-loved films like Meri Pyaari Bindu (2017) and Dum Laga Ke Haisha (2015), Maneesh Sharma is set to treat the audience to another heartfelt story with Sui Dhaaga — Made In India. So deeply was he moved by the script of the Varun Dhawan and Anushka Sharma starrer that he claims to have greenlit it within 10 minutes of narration.

Crediting writer-director Sharat Katariya for exploring the theme of self-reliance in an entertaining way, Sharma says, "Sharat and I both jumped into the idea because we knew we had something substantial to say. When Sharat started scripting it, the characters started unfolding beautifully and that is what we want the audience to discover. The timing of our film is perfect, too — prime minister Narendra Modi is trying to empower the people of the country, and that is precisely what our film is about."