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Mid-Day 45th Anniversary Special: All pret and production, no poetry
Updated On: 26 July, 2024 08:57 AM IST | Mumbai | Priyanka Sharma
Composer Sameer Uddin, who used AI to helm a music video for wife Neha Bhasin, is impressed by its efficiency in styling and creating visual board. But he warns against its limitation in lyric writing
Sameer Uddin. Pics/Satej Shinde
First and foremost, Sameer Uddin is a music composer. But it won’t be wrong to call him a tech geek at heart. The music composer-producer jokes that no matter what he is doing, there is a constant dialogue running in his head about the latest technology available in the market and what to do with it next. Is that how Furqat, Neha Bhasin’s single, happened?
Uddin—who recently composed the score for Madgaon Express—turned director for musician-wife Bhasin’s music video. When starting out on the project, it struck him that he could employ AI to create a visual board for the song. “For Furqat, I would have had to hire storyboard artistes and stylists to help me with visualisation of the costumes. Since I didn’t have a lot of experience doing this and had limited resources, I wanted to bring down the error margin as much as possible. So, for costume ideas, I took the help of AI tools like Midjourney and Leonardo. You can train your models into them. So, I trained Neha’s model into the system, and asked it to give some different colour combinations,” he shares. From there was born Bhasin’s look in the video—she sported dramatic white and golden outfits, off-setting the austere background.
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