Last year, fans were disappointed when an ad for the tobacco brand Vimal featuring Shah Rukh Khan, Akshay Kumar, and Ajay Devgn was released. Some social media users criticized the stars for promoting tobacco.

Recently, Mukesh Khanna, known for his candid views on issues in the Hindi film industry, expressed his anger in an interview with Bollywood Bubble, criticizing celebrities for doing such ads for a large sum of money.