Home / Entertainment / Bollywood News / Article /
Ticket to entertainment
Updated On: 19 March, 2024 07:40 AM IST | Mumbai | Hiren Kotwani
National multiplex chain PVR-INOX is offering viewers four films for Rs 349 per month
Kriti Sanon, Tabu and Kareena Kapoor Khan in Crew
At a time when several film industry folk and audiences alike are complaining about high ticket prices, national multiplex chain PVR-INOX is offering viewers four films for Rs 349 per month. It could be viewed as a move to increase footfall that has seen a slump after the pandemic. Although theatres had a good year in 2023 with several blockbusters, exhibitors are keen to see packed auditoriums.
Gautam Dutta, Co-CEO of PVR-INOX, shares that while theatres enjoy high occupancy during the weekends, they have a lot of spare capacity during the weekdays. He says, “We felt that if we take away the friction of prices, then audiences, especially the women, students and senior citizens could visit cinemas during the weekdays.”
Read Next Story
Trending Stories
Latest Photos
Latest Videos
Latest Web Stories
ADVERTISEMENT
Mid-Day Fast
ADVERTISEMENT
ADVERTISEMENT