A day after Mumbai found a spot in UNESCO's creative cities list in the film category, Kulmeet Makkar, CEO of the Producers Guild of India, calls the title a defining one. "It was important for Mumbai to get this recognition. We have a film culture that spans 100 years. Across the world, our films are perceived as brand ambassadors of India. This title sends the message that Mumbai is [India's] film centre," Makkar says.

Pointing out that following Christopher Nolan's shooting stint in India, the government is keen to promote similar endeavours, he adds, "There will be the creation of tourism avenues, and better employment structures. Mumbai needs to emerge as an investment-friendly city. People are curious to explore the city. Facilitating a simpler process [to conduct] shooting is something that the government will work on. We are striving to reduce the number of permissions [required to conduct shoots]." He also suggests that the government plans to give incentives to foreign producers.