The launch event of this Song was held on 26th June 2019, which witnessed the presence of relevant faces, both from the music as well as TV fraternity. Overall it was a fun event with the invites grooving to Ishq Ki Mitti and other popular numbers of SK Music Works YouTube Channel.

Launch of Ishq Ki Mitti saw the presence of, Nakul Mehta, Jankee Parekh Mehta, Eijaz Khan, Shibani Kashyap, Sara Khan, Zulfi Sayyed, Divya Solgama, Shakir Shaikh, Sumedha Karmahe, Arpita Mukherjee, Shahid Malliya, Shweta Kanduri, Aarti Nagpal, Rakesh Paul, Rehan Shah, Sandhya Shetty, Dj Sheizwood, Rahul Sharma, Preety Bhalla, Kanwalpreet Singh, Shanthipriya, Madhushree, Nivedita Basu, Rajesh Khera and many others.