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Now a Bollywood film on online adult toy store founders
Updated On: 22 June, 2018 06:45 PM IST | Mumbai | Mohar Basu
Entrepreneurial journey of founders of online adult toy store to make for cinematic outing
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Screen grab from Balaji T Vijayan and Ute Weimer's website
In an industry where sexual fantasies provide sufficient fodder to draw viewers to cinema halls, an entrepreneurial journey to creating an online adult toy store has caught the attention of a production house. Following Madhuri Dixit-Nene's slice of life film, Bucket List, Dar Motion Pictures has decided to chronicle for reel the story of Balaji T Vijayan and Ute Weimer's Lovetreats — a portal that kicked-off business in 2015 to sell the products.
A source from the production house tells mid-day that the husband-wife duo's endeavours to setting up the business, along with their interactions with customers from across India, will form the crux of the film. "What Balaji and Ute realised [after setting up their portal] is that their daring start-up was beginning to have a deep impact on individuals, and society. In a small way, they were solving problems faced by Indians. The learnings from their interactions with customers and the ups and downs in their personal lives, make for a major portion of the film."
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