A day after the Ranveer Singh-starrer `83` lit up Dubai`s iconic Burj Khalifa, another global landmark, the much-filmed electronic billboard on One Times Square, New York City, is now emblazoned with a poster from `Atrangi Re` featuring Tamil superstar (and Rajinikanth`s son-in-law) Dhanush and Sara Ali Khan.

Put up with the tag line `Feeling Filmy` by Spotify, the global audio streaming site which must be eyeing the multi-million downloads of A.R. Rahman`s jaunty music for the film, the poster is a promo for the portal`s Bollywood Butter playlist.