A still from Padmaavat

Ajit Andhare, Chief Operating Officer, Viacom 18 Motion Pictures, which co-produced the controversy-ridden Padmaavat, today said it's a myth that filmmakers stoke controversy for free publicity. The Sanjay Leela Bhansali-directed film ran into a major controversy with several Rajput outfits taking offence over the portrayal of queen Padmavati.