Updated On: 20 February, 2025 11:14 AM IST | Mumbai | Athulya Nambiar
In a bid to revolutionize movie watching experience in India, PVR INOX has introduced SCREENIT and Promote and Earn. The feature provides audience with far greater control over what they watch and when

PVR INOX introduced SCREENIT
The success of the re-release of old Hindi movies is one that no one precedented. With its success, it was proven that there is a demand for old nostalgia-driving movies to watch on the big screen. Week after week, movies are being re-released in theatres now with fans rushing to cinema halls to watch their favourite films on the big screen. Now, PVR has gone one step further and given audiences the ownership and power to customise their experience with their new service called SCREENIT.
It is an opportunity for you to pick and choose a film from PVR’s library which currently boasts of over 500 Indian and international titles. The SCREENIT facility is available at 120 screens in 50 cities in India at present. Anyone can create a show through the PVR app by buying two tickets. Once you meet the minimum ticket threshold the show goes live making it accessible for others to book. The host will also earn 5 percent on every ticket sold from the show.