Updated On: 07 August, 2023 11:38 AM IST | Mumbai | mid-day online correspondent
Superstar Shah Rukh Khan`s inimitable style combined with Nobel laureate poet Rabindranath Tagore`s timeless symphony in luring visitors from faraway lands to West Bengal in its 2017 tourism promotion ad

Shah Rukh Khan in the West Bengal tourism ad
To mark Rabindranath Tagore`s 82nd death anniversary, we are looking back at notable moments in contemporary India that celebrated the nationalist, writer and poet.
One such instance was when Shah Rukh Khan`s inimitable style combined with Nobel laureate poet Rabindranath Tagore`s timeless symphony in a tourism promotion ad for West Bengal. The ad was a stereotype-defying piece of work and called upon people from faraway lands to witness the breathtaking beauty of West Bengal.