In yet another pioneering move, Radio City 91.1FM, the country’s leading radio network, launches a new campaign “Rag Rag Mein Daude City” with 20 different city-specific stationality tunes. Radio in its very essence is local just as every city has its unique identity, and it is this sentiment that Radio City takes to the next level by redefining ‘local’ for India.

Rag Rag Mein Daude City touches upon an emotion that binds citizens to their CITY. The campaign looks at creating a bond with its listeners, invoking the feeling of City Pride that connects seamlessly with Radio City. With this new campaign, the brand focuses on being identified with local culture, sights and sounds, in inimitable Radio City style. “Rag Rag Mein Mumbai City” symbolizes the passion a Mumbaikar feels for the Mumbai Indians, “Madhi Madhi lo Hyderabad City” brings out the pride a Hyderabadi feels for his Biryani just as “Rag Rag Ma Ahmedabad City” signifies the connect an Amdavadi has with his or her Garba-Raas.

The anthem Rag Rag Mein Daude City has been meticulously crafted after understanding the emotions that runs through the pulse of a cityzen in his day to day life. Sukhwinder Singh, Keerthi Sagathia and Karthik have sparked up the campaign by lending their electrifying voices to the foot-tapping anthem which captivates and binds every cityzen. The anthem highlights a sense of City Pride, a sense of belonging and the passion that runs in the veins of every citizen.

Abraham Thomas, CEO, Radio City 91.1FM