When filmmaker Rakesh Roshan launched son Hrithik in Bollywood with Kaho Naa Pyaar Hai (2000), little had he known that two decades down the line, the film's title would be punned on blatantly and rather insensitively. Even as the world is reeling under the pandemic, several production houses in India have rushed to register titles pertaining to Coronavirus — one among them being Corona Pyaar Hai. The title was reportedly registered by Eros International with the Indian Film and Television Producers Council last week.

Roshan, whose directorial venture not only became the highest grosser of 2000 but also gave Bollywood one of its biggest superstars in Hrithik, is appalled at the latest development. "It's a mockery of the situation that the world is combating. It's childish and immature to do such a thing at this time. We should ignore these people as they are not thinking straight," says the director, evidently irked.