Ranbir Kapoor's attempts to highlight a salesman's life through his latest outing "Rocket Singh - Salesman of the Year" have gone awry, as the film has fallen flat at the box office.

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Produced and distributed by Yash Raj Films (YRF), the film has been directed by Shimit Amin and written by Jaideep Sahni of "Chak De! India" fame.

Made at a shoe-string budget of around Rs.5 crore, "Rocket Singh...", however, couldn't bring in anticipated footfalls, say experts.