Every alley of this country is filled with people, bursting with talent, who need a platform to showcase their work," says Ranveer Singh, who launched his label IncInk - which stands for inclusive and independent music - yesterday. Well-aware of how rank newcomers struggle to find a footing in the industry, the actor says that the label is an attempt to bring new musicians to the fore. "Being an outsider in the industry, my endeavour is to support new talent that deserves to be heard.

Anyone interested can contact us on social media, and we will connect with them. We have deliberately kept the process simple. We are hoping to bring firebrand and authentic musicians on board," states Singh, who launched the record's first single, Zeher by KaamBhaari.