Actor Ranveer Singh has launched a new hip-hop artiste, Devil The Rhymer, whose real name is Abhay Prasad.

"He is a brilliant artist and a true poet of his generation. At just 21, he is definitely an artist who is set to take the centre-stage in indie rap/hip-hop industry of India. His flow is unique and matchless. He can spit like a machine gun in a manner unseen or unheard before. He stands out and his style is very striking," Ranveer said of Devil The Rhymer.