"I'm elated to be part of this campaign that is doing its share to help create a safer environment for kids," says Richa Chadha, who pledged her support to UNICEF's Go Blue campaign on the occasion of World Children's Day yesterday.

Aiming to promote a safer environment for kids and raise funds for their education, the global campaign has seen several celebrities — including David Beckham, Liam Neeson, Bobby Millie Brown and Orlando Bloom, among others —put their might behind it.