Every year, the whole world celebrates the month of June as LGBTQ+ Pride Month which is solely dedicated to the community and is used to create awareness about the stigma about the non-binary gender spectrum. Joining the pride celebrations this year is Bollywood actor Richa Chadha via her new social media initiative, The Kindry - which amplifies individual stories of hope and selflessness in these tough times. Pride month is all about teaching acceptance, dignity, equality, educating pride history, and most importantly, love.

Richa through 'The Kindry' aims to celebrate people who have proved to be real heroes during the pandemic. Through her initiative, the actor is doing a series where she features stories of people who are helping the ones affected by the pandemic. The page has featured stories like that of Kushal Roy - a young psychotherapist based out of Kolkata, who runs a mental health and grief counselling helpline free of cost. Another feature celebrates a group of youngsters in Kashmir - Uzair, Junaid and Khushi Mir, who are helping feed the trans community in Kashmir.