Riteish Deshmukh recalled how Genelia D’Souza convinced him to direct the film ‘Ved’. He said that it was not an easy decision being an actor and without her motivation, it wouldn’t have been possible.

Riteish told ANI, “When we discussed making a movie, Genelia suggested that, ‘why don’t you try your hand in direction’. I approached three filmmakers, but they were all busy, leaving us with little choice but to work on the script for a year, and thus I took the decision to direct the film.”