These days, content, more than a films star, mostly draws people to the theatres, feels veteran producer Sajid Nadiadwala. "The audience has changed. Earlier, there used to be undying fans. If an actor became ill or injured, fans would commit suicide by setting fire on themselves or jumping off. I remember I had been to Bangalore when Amit ji (Amitabh Bachchan) was injured. People went into mourning. They broke bangles, stood in long queues outside temples to pray for him. Even Siddhivinayak temple in Mumbai was shut. But today content is the king. People are going for content, the audience wants this change," Nadiadwala said.

He added: "Earlier, they (actors) would have a starry image. That would not work now. Today the audience wants chilled-out and relaxed guys. Ayushmann (Khurrana) is working big time. Look at every actor of these days, there is no extra charisma off screen. If you have great content, if you are nice with the media, the audience and your fans, that works. The attitude and arrogance of that generation wouldn't work now."