You could take away the industry`s finest offerings, but steal Bhai from the big screen and exhibitors are certain to react. For years, Salman Khan has played to the gallery, and, in turn, enabled distributors to rake in the moolah. So, news of the actor selling the rights of his upcoming magnum opus, Radhe to an OTT platform didn`t sit well with the latter. In a bid to give the film business a promising chance at recovery, exhibitors were quick to appeal to the actor to revoke his decision.

Seventeen exhibitor associations have appealed to Khan to avoid pursuing a hybrid Zeeplex release, even though the decision of releasing the film on the big screen is yet to be arrived at. Exhibitor Vishek Chauhan says, "We are not against the simultaneous screening of the film, but, if one has the option of watching it at home, why would they go to the theatre?"