Sara Ali Khan posted a picture from her trip to Goa and what caught everyone's attention was her blue lipstick. She colour-coordinated it with her denim shorts and T-shirt. Industry folk, including Aamir Khan's daughter Ira and Zareen Khan, loved the lip shade. Netizens showered her with compliments for experimenting with the colour.

When Aishwarya Rai Bachchan was spotted wearing purple lipstick at the Cannes film festival in 2016, netizens trolled her and wondered if she had just sipped on 'kaala khatta' or kissed a Smurf. While social media poked fun at her look, Aish took it in her stride. She told reporters, "I am cool about it. It is my professional commitment to deliver what they (the beauty brand she represents) expect from me as their basic ambassador. I get to work with great professionals and they have been magically creative with me."