In showbiz parlance, your stock is on the rise when brands make a beeline to sign you on. Sara Ali Khan, who made a splash with her Bollywood debut last year, has become the ad world's new darling.

The two-film-old actor has replaced Shraddha Kapoor as the face of a cold wax strips brand and Shruti Haasan, for an aerated beverage. Now, she has apparently been signed on to lend her face to the leading sports brand, Puma. The fitness line was endorsed by Disha Patani over the past year.