Men may find it the ultimate turn-on, but the G-string is on its way out in France, ditched by droves of women who have found comfieru00a0and more flatteringu00a0ways to look sexy, a study showed.

"Back in the 1990s, the G-string was the key lingerie item for French women, but it's star has faded," said Cecile Guerin, exhibition director for the International Lingerie Fair taking place in Paris next week.