Actor Shah Rukh Khan has taken over the internet once again with his latest Diwali ad for Cadbury. The one minute fifteen second long video is not just an ad, but an innovative campaign by the brand that will enable local businesses to customise the video into their own advertisement. Shah Rukh Khan as the brand ambassador of small businesses is an idea widely being accepted and the video is going viral online. The ad, titled Not just a Cadbury Ad, has SRK telling the viewers to support local businesses this Diwali as they were badly affected due to the pandemic.

“Humare aas paas ki jo dukaane hai, unki bhi to Diwali meethi honi chahiye na (The small stores around us deserve to have a happy Diwali),” SRK is heard saying in the video. The brand has used machine learning to recreate Shah Rukh Khan’s face and voice to take the local store names in the ad. The initiative has received a tremendous response and internet is lauding the actor as well as the campaign.