Said to be mounted on a budget of Rs 200 crore, Zero finds pride of place in Shah Rukh Khan's filmography as his most expensive film to date. While the mammoth budget would give sleepless nights to most producers, one can count on Khan's astute business skills to ensure that the project does not spell losses for him. With over two months to go before the Aanand L Rai-directed venture hits screens, trade sources indicate that the superstar has already recovered approximately Rs 130 crore through telecast rights, music rights and in-film branding.

A trade source reveals, "The satellite rights have apparently been sold at a whopping sum to Sony Pictures. Plus, Shah Rukh's standing collaboration with Netflix has helped him bag a lucrative deal with the streaming giant for the film's digital rights."