Ahead of the film's release, Nitesh Tiwari held a special screening for his film, Chhichhore. One of the guests for the screening was Shahid Kapoor. The actor turned up for the screening wearing a statement T-shirt. It read, 'People love reading negative reviews'.

Shahid Kapoor appeared keen to make a point about his last outing, Kabir Singh. Though labelled by some as a misogynistic film, its success had the makers laughing all the way to the bank. Kabir Singh that featured Kiara Advani opposite Shahid Kapoor, has done approximately Rs 278 crore business at the Box Office. The film is about a short-tempered surgeon Kabir Singh (Shahid Kapoor) who goes on a path of self-destruction, consuming drugs and alcohol after he cannot marry the love of his life Preeti (Kiara Advani).