Before their search to collaborate with the appropriate trading company bore result, Salim Merchant, along with brother Sulaiman, had been prepping to launch his non-fungible tokens (NFTs), for a while. The duo had been investing in cryptocurrency since a long time, and making their art accessible via NFTs was only a natural extension of their investment in digital portfolios. 

“It is an interesting space to explore. As an artiste, you can make an exclusive art — be it music, or a painting — and fans can remember you by this work. We know how things in the crypto space work,” says Salim, adding that it was while breathing life into his passion project, Bhoomi 2021 that the brothers simultaneously began work on preparing exclusive content for their NFTs.