With stars usually staying away from endorsing products such as condoms, getting on board a leading actor as a brand ambassador can be a daunting task. However, it appears that Ranveer Singh has now chosen to go off the beaten track.
<img title="Ranveer Singh" src="http://images.mid-day.com/images/2014/mar/21-ranveer-singh.jpg" alt="Ranveer Singh" /> Ranveer Singh
It seems that the actor is setting a precedent by agreeing to be the brand ambassador for a leading condom brand. Says a source, &ldquo;Ranveer always prefers to tread a different path. He knows how to exude confidence and attitude. A combination of all these factors, plus his growing popularity, made him a suitable choice for the brand.&rdquo;
Adds the source, &ldquo;The actor loves attention and knows how to get it &mdash; be it through his mannerisms or his comments. The brand feels that his cool dude image will be an asset to their campaign.&rdquo;
On his part, Ranveer apparently feels that promoting safe sex is a social cause itself.
Auditions for the female models, who will feature in the montage TV commercial, are currently on; the ad is slated to be shot on March 30 and 31. Adds the source, &ldquo;The ad will be a highly stylised one with a feel-good factor.&rdquo; Ranveer remained unavailable for comment.

Sonakshi Sinha laughs it out

Ranveer Singh sets a precedent by endorsing a condom brand, something that most stars stay away from

Shy no more: Ranveer Singh to endorse condom brand

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Shy no more: Ranveer Singh to endorse condom brand

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