Singer Sonu Nigam unveiled his music label on the occasion of his birthday on Thursday. The singer will release his new single, Rudhrashtakam, under his label, I Believe Music, on July 31. The song marks his return to the spiritual genre.

"I Believe Music has been something that I have been working on for a while now but due to various work commitments, it was slightly delayed. Now, with the resurgence of independent music, I believe it's a good time and 'Rudhrashtakam' is an ideal and auspicious beginning," said Sonu.