I don’t like the term Bollywood, as it gives an impression that our industry is just aping the West. I’d rather call it Indian cinema as I have grown up watching films made by Indian directors. Our films have their own cultural identity. We have to protect our audience and our cinema, which is larger than life. Our strength lies in story telling and in original ideas. We have so many stories that have their roots in our traditions and culture. Yet, there’s a dearth of original ideas. We make innumerable films focusing on the films’ star power but a screenwriter is not given his or her due importance. This is anything but right. At times, even 

B-grade films fare well at the box-office and the only reason is good writing.