Karan Johar was well-aware of the power of south cinema when he presented Baahubali 2 in 2017. Almost five years on, the south wave is dominating Indian cinema, with Pushpa: The Rise (2021), RRR and KGF: Chapter 2 having taken the box office by storm. The filmmaker says that he, like the rest of the OTT audience, is deeply impressed by the content coming from Tamil and Malayalam film industries.