Item numbers often get backlash for having lyrics that people argue objectify women and push sexist ideas. However, director Amar Kaushik, whose film Stree 2 features the item song "Aaj Ki Raat" with a feminist angle, thinks they can be used to support the film’s message and advance the plot.

Stree 2 director Amar Kaushik on Tamannaah's 'Aaj Ki Raat'

Kaushik thinks it’s possible to create a “masala film with an item song” while still keeping the lyrics meaningful. He explains that with big-budget films, it’s important to offer a "full package.” However, he adds that it's crucial to be clear about the message you want to convey.