For long, the fashion industry was discriminatory against plus-sized men and women. Their designs reflected the lack of knowledge about women who loved their curves. In the last decade, however, there has been a conscious shift, with many designer labels becoming inclusive and celebrating different body sizes. Huma Qureshi, who is joining forces with Sonakshi Sinha to tackle the subject of body shaming with Double XL, says these mindful steps have given a boost to the dialogue around body positivity.

“When we started promoting Double XL, we wanted to use many homegrown brands that celebrate women of all sizes. To our pleasant surprise, we discovered that leading fashion brands and the niche ones now cater to plus-sized women as well,” she shares.