If you use social media, you will have seen Subtitle-Sachi, a new handle created exclusively to caption designer Sabyasachi Mukherjee’s glossy fashion campaigns. “All photos belong to Sabyasachi, I just  add subtitles. Just having fun until they yell at me,” is the account description left by an anonymous user. Unlike another account, which uses Sabya in its title, Subtitle-Sachi is snappier (you know, like a  meme) and tows the line between visual froth and good humour.