After a barrage of tweets from the creative community and a scathing post by filmmaker Vikramaditya Motwane, ALTBalaji acknowledged that the uncanny similarities between the posters of His Storyy and Loev “cannot be a mere coincidence”. On April 9, the OTT platform had released the first poster of His Storyy, which saw Satyadeep Mishra and Mrinal Dutt lying in bed, embracing each other. Soon, Sudhanshu Saria, who had helmed indie film Loev (2015), took to Twitter to point out that the image was a rip-off of his film’s poster. Three days since, as the Ekta Kapoor-headed platform issued an apology, Saria says the incident is a symptom of a deeper problem plaguing Indian showbiz.

Ekta Kapoor. Pic/Sneha Kharabe